Tag Archives: es skateboarding

Es w połowie 2012 postanowił zniknąć na chwilę z rynku by teraz powrócić z trzema nowymi modelami, które pojawią się w sklepach 14 lutego i póki co nie ma planów na rozszerzenie oferty. Te trzy modele pojawią się dwóch kolorystykach – czerwonej i czarnej – tylko w 100 deskorolkowych sklepach na całym świecie w limitowanej ilości 8 par na dany kolor i model. To tylko badanie gruntu, póki co nie zapowiada się na stworzenie teamu, czyli po prostu rzucają towar po sklepach i oceniają czy to co zaproponują ludziom się spodoba, jaka będzie reakcja społeczności i to zadecyduje czy marka powróci na rynek na stałe.

Accelite Red

Accelarate Red

Accent Red

Accelite Black

Accelerate Black

Accent Black

I jak wrażenia – kupujecie to?

Źródło: Transworld. The skate community was shocked in the fall of 2012 when éS announced it was going on a “creative retreat.” However, unbeknownst to most of us, the creative minds behind the brand didn’t stop creating. “A creative retreat is active, it’s not dead,” said Senizergues, one-on-one with us in his Lake Forest office. “It was a rethink for what’s happening in the market for shoes. During the recession, a lot of shops got hammered, a lot of brands got hammered. Maybe there were too many brands?”

During the hiatus, éS saw a constant demand for its product, most notably in Japan. The Japanese market really wanted the iconic Accel, so éS released four colorways of its classic shoe, to Japan only, in November of 2013 and it became the number one shoe brand in the country immediately. People in the U.S. and Europe caught wind and started asking as well. All this culminated in the decision to drop something for February 2014.

What you’ll have the chance to get your hands on are three new éS styles coming in two colorways—red and black. Emphasizing the community and culture of skateboarding, the shoes will only be available in 100 core shops globally—each shop receiving only eight pairs of each style in the two colorways. You might want to call ahead.

The question on many people’s minds, “Is there going to be a team?” Well the answer is, there is no official team, and there are no plans to release more shoes than this limited run. éS is just putting this out there to see how the skate community reacts. No decision has been made on if or when the brand will permanently return. Those pairs that are going to your local shop will never be produced again.

“We wanted to do it February 14 because we love skateboarding. We feel like it’s going to bring some excitement to the retailers.”—Pierre Andre Senizergues

Accelite Red

Accelarate Red

Accent Red

Accelite Black

Accelerate Black

Accent Black